Content and Distribution Both “Royals” in InternetTVLand
An insightful article from Keith Richman of Business Insider pointing out that video/entertainment content producers have new obligations to take on in ensuring their content is most effectively distributed to its intended audience. No longer enough to hand over both physical distribution AND building of the audience to a distribution partner.
Keith didn’t include examples, so it will take some work to uncover some best practices in this regard.
He mentioned many distribution companies are producing their own content. I’ve heard that the opposite is also true: low cost of “distribution” to certain audiences is leading content companies to do their own distribution in ways they’d never have dreamed even just three years ago. We’ve passed some kind of inflection point for non-traditional distribution of entertainment.
Also, the jargon in the digital media space is getting confusing to me. The web of interconnections between companies in this ecosystem is generally blurring what categories a particular company does business in. So it’s hard now to mention categories like “distribution” and know just who the heck you’re talking about.
UPDATE: And here’s an interesting tidbit from RampRate analyst Steve Lerner on MGM Studio’s impending bankruptcy. According to Steve, “distribution” was the ball game for MGM, because starting in 2000 it erroneously built business plans based on robust DVD sales projections that shouldn’t have been believed.